UDirk Sorenson: Iindlela ezine zemizi-mveliso zinokubeka umbono wazo kwimpumelelo

Ishishini lebhayisekile livela kwisantya sokukhula esingazange sibonwe ngaphambili. Yaphela ngo-2021 nge-8.3 yeebhiliyoni zeedola kwintengiso yase-US, eyi-45% ephezulu kuno-2019 xa kuthelekiswa no-2020 nangona ingeniso ye-4% yehla.
Abathengisi kunye nabavelisi ngoku kufuneka babeke izinto zabo kumanyathelo amane aphambili aza kukhokelela ishishini komnye unyaka omkhulu ngo-2022: ulawulo lwempahla, ukunyusa amaxabiso, ukutyala imali kwiindidi eziphambili, kunye nokufumana inzuzo eyongezelelweyo ngokuthengisa okongeziweyo.
Njengenye yeendidi ezinkulu zebhayisikili, ishishini lebhayisikili lombane (ibhayisikili yombane) liya kukhula i-39% ngonyaka-ngonyaka kwi-2021 ukuya kwi-770 yezigidi zeedola. Ukujonga loo manani, ukuthengiswa kwe-e-bike kwadlula ukuthengiswa kwebhayisikili yendlela, eyawela kwi-$ 599 yezigidi. .Zombini iibhayisekile zeentaba kunye neebhayisekile zabantwana ziya kudlula i-1 yeebhiliyoni zeedola kwiintengiso ngo-2021. Nangona kunjalo, omabini amacandelo abone ukuhla kwedijithi enye kwiintengiso.
Ngokucacileyo, ezinye zezi ntengiso ziyancipha zinento encinci yokwenza nemfuno kwaye zinokwenza ngakumbi kwi-inventory.Ezinye iindidi zebhayisiki azinalo uluhlu lwaneleyo olukhoyo ngexesha leenyanga ezingundoqo zokuthengisa. Gxininisa njengoko ishishini liqhubeka ukuqhubela phambili unyaka wonke.
Idatha ye-NPD yokuThengiswa kokuThengiswa kweNkonzo, ebandakanya idatha ye-inventory evela kwiivenkile ezizimeleyo zeebhayisikili, ibonisa ukuba imboni ine-inventory eyaneleyo ekhoyo yokugcina ukukhula ngo-2022.Iindidi ezithile zeemveliso, ezifana neebhayisikili zeentaba ezimiswe ngaphambili, ziphindwe kabini amanqanaba oluhlu ngoDisemba 2021. Iibhayisikili zendlela zihlukile, njengoko amanqanaba e-inventory kaDisemba ka-2021 aphantsi kwe-9% ngaphantsi kwamanqanaba angama-2020.
Ukwakhiwa kwangoku kwi-inventory kwiimarike zebhayisikili kuphuhliswa kwinto ezinye iingcali zezoqoqosho zichaza njenge-bullwhip - ukunqongophala kokuqala kokubonelela okomileyo, okukhokelela ekugqithiseni, okukhokelela ekugqithiseni.
Njengoko kukhankanyiwe ngasentla, isiphumo esishiyekileyo se-bullwhip sinika ithuba lesibini kwishishini: amaxabiso. I-29% kwikhalenda yonyaka. Oku kunyuka ngokuqinisekileyo kulindeleke, njengoko unikezelo oluncitshisiweyo luhlala lukhokelela kumaxabiso aphezulu.
Ngonikezelo olusempilweni lweemveliso kwimarike, kunye nomdla wabathengi kwibhayisekile, ishishini lilungiselelwe ukunyuswa kobuchule, ukulwela amaxabiso angcono, ukwandisa inzuzo kubaboneleli kunye nabathengisi, kunye nokusebenza ukugcina abathengisi becocekile ikamva le-inventri.
Iindidi ezine eziya kuzuza kwi-investment eqhubekayo kunye nokuqwalaselwa kwee-e-bikes, iibhayisikili ze-gravel, iibhayisikili zeentaba ezimisiwe ngokupheleleyo, kunye nabaqeqeshi kunye ne-roller.
Kudidi lwe-e-bike, oluye lwabona ukukhula konyaka-onyakeni ukususela mhla ndahamba ngeengcango ze-NPD phantse kwiminyaka esixhenxe eyadlulayo, amathuba otyalo-mali maninzi. Uyilo olutsha, amaxabiso athotyiweyo ecandelo kunye nexabiso eliphantsi eliphantsi lokuthengisa, kunye ukukhula nokufundisa isiseko sabathengi zonke zikhomba impumelelo eqhubekayo kwicandelo lebhayisekile.
Uyilo lweGravel kunye nebhayisekile yentaba lubonelela ngeemfuno ezahlukeneyo zabathengi kwaye lunokuthi lwalathe kwiifilosofi zoyilo ngokubanzi ukuba ishishini kufuneka lamkele.Ubuhlanga- okanye uyilo oluthile lomsebenzi luphelelwa kukuthanda njengoko abathengi bebhenela kwiibhayisekile ezinobuxhakaxhaka abanokuthi bazikhwelise naphi na kwaye nakweyiphi na. umphezulu.
Abaqeqeshi kunye ne-roller banikezela ngeendlela ezahlukeneyo zamathuba.Abathengi babonise ukungafuni ukubandakanyeka kwimisebenzi esekelwe kwi-gym, kodwa kuphawulwe kwi-NPD Consumer Survey ukuba bafuna ukufumana ukufaneleka.
Izixhobo zokuzilolonga zasekhaya ezibandakanya abaqeqeshi beebhayisekile kunye neerola ngoku zinokubonelela ngamava antywilayo ngakumbi ekuthuthuzelekeni kwamakhaya ethu, kwaye ukudityaniswa kobunyani benyani kunye nokuqina kukufutshane nje kwikona.
Ekugqibeleni, idatha ye-NPD ibonisa ukuba amathuba okuthengisa okongezelelweyo angafunyanwa ngokuthengisa iimveliso zokongeza, kubandakanywa izigqoko, izitshixo zebhayisikili kunye nezibane, kunye nezinye izixhobo. ngokubanzi.Oku kubonisa ithuba lokuba abathengisi bathengise izigcina-ntloko kunye neebhayisekile, okungekenzeki okwangoku.
Njengoko abakhweli beebhayisikile beqala ukusebenzisa iibhayisekile ngeenjongo zokuhamba kwakhona, sinokulindela ukukhula kwicala lezixhobo zentengiso.


Ixesha lokuposa: Mar-04-2022